I love it when brands get really creative when they market their shoes. With that said, check out this commercial for the new Nike Free Run+. An evolution in the Nike Free project, a pioneering assessment of how our feet are contorted in our daily routine, especially that of a running regiment.  The project introduced an articulated sole (midsole and outsole combined), which follow the feet’s every bend and twist.  In Nike Free Run+, the addition of a lattice form brace provides an even more secure fit, while the comfort and weight remain the same.